B.Des(ID)

Bachelor of Design (Industrial)

• Industrial Design discipline in the classical avatar covered a range of design activities such as product design, furniture design, textile design, ceramics design, transportation design.These Industrial Design subsets as Human Centered Design, Universal Design, Design for Sustainability, Health care Design, Design for societal needs, Heritage design and Wayfinding Design. 
• Our design programme stresses on the specific role of a designer – that of being for and only about the user and the users’ needs, empathy and environment. The students will be taught critical thinking and the design process to become effective and innovative problem solvers for companies, the community and the consumers.
• A range of domains such as nature and form studies, gestalt, semiotics, human factors & ergonomics, materials and processes and systems design will form an array of learning modules through studio tasks, real life projects, workshops projects both individually as well as in teams. 
• Students typically will start projects by developing ideas and concepts from sketches to making models and finally working prototypes which will be tested in the real world.
• Our Industrial Design graduates will be prepared to make a real difference in the world of design as entrepreneurs, employees of design firms as well as of industry and many will also form venture capital firms and some will also set up unique manufacturing hubs.
• The design programme will start with a common foundation year with the Communication Design students where all the students will be taught basic skills in design thinking and aesthetics, sensitizing their minds to the world around through on and off campus assignments as well as essential learning tools such as sketching, observation, photography, colour, perception, presentation, model making and workshop projects, history of design and a sprinkling of topics from philosophy to social anthropology.