The Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supplier relationship. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.
Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager, etc.
Bachelor degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised / accredited University /Institution.
Students who have appeared in their final year examination of Bachelor degree program / graduation degree course and are yet to pass the final year examination of Bachelor degree program, can also apply, subject to successful completion of their Bachelor degree program / graduation within the time period specified by SCDL.