Bachelor of Mass Media commonly known as BMM course is as undergraduate programme which has been designed to provide students with a firm training in communication skills. This programme was started by the University of Mumbai in the year 2000-2001. BMM programme prepares the students to figure a career in various sectors of the media, both in television and print. The duration of the course shall be of six semesters spread over in three years. Applicants can choose their areas of specialisation in the third year like Advertising and Journalism. It helps the students to improve their writing and presentation skills and also provides the appropriate knowledge of the current status of media. B.M.M. Degree prepares students to be successful media professionals as Journalists and Advertising Executives. Mass Media offers a number of career options based on one’s interest like Audio and Video Journalism, TV and Radio Communication, Cinema, Advertising, PR, Event Management & Magazines and Newspapers as modes of communication.
Bachelor of Mass Media or BMM is 3-year undergraduate degree, it is a recent phenomenon, which burst into the education scene in the early 2000s. Until then, mass media was generally taken up during post-graduation. However, the proliferation of BMM colleges has changed all that. From being a relatively unknown degree, it has become an extremely popular choice among students and is offered by many reputed institutes in Mumbai, such as RD National College and St Xavier's College. Since the programme was introduced by the University of Mumbai, most colleges are found in the city. Being a specialized undergraduate degree, students interested in pursuing BMM post 10+2 are required to sit for an entrance exam based on which they can seek admission to the college. Since it’s a relatively new degree programme, it’s best to check with individual colleges for the course prospectus, course fees, and admission criteria.
Career in Bachelor of Mass Media (BMM)
Applicants are eligible for BMM Course only if they satisfy following condition:
Applicants should be passed in Higher Secondary Certificate examination with specialization in any of the areas of Arts, Science or Commerce from the University can apply for this course.
Applicants must pass from the Maharashtra State Board of Higher Secondary Education or its equivalent examination or Diploma course in any Engineering Branches to apply for the admission.
Applicants should score a minimum 50% of aggregate marks to apply for this course.
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