Blue-chip IIMs of Ahmedabad, Bangalore and Indore and other business schools closer home such as NMIMS and SP Jain will soon appear on the global map, thanks to the Graduate Management Admission Council (GMAC)'s `Study in India' initiative.
The council, which owns and conducts the prestigious Graduate Management Admission Test (GMAT) for admissions to 6,500 programmes globally , will promote Indian institutes in 27 countries, including Germany and France.International students will not only get a detailed preview of what to expect in terms of education, but also lifestyle, food and accommodation in India.
With support from the ministry of human resources and development (MHRD), the council plans to encourage international aspirants to take admission in institutions such as the three IIMs, NMIMS, SP Jain and ISB from Hyderabad.According to a survey conducted by GMAC last year, merely 1% of total MBA aspirants each from United States, Western Europe and Middle East currently choose India for management education. President and CEO of GMAC, Sangeet Chowfla, said, “India is lower on students' preferred destinations now and a lot of work needs to be done.“
“Our surveys show that the political changes globally and talks against globalization which is kind of promoting a nationalist agenda have raised concerns in the minds of aspiring students. We, therefore, wanted to explore alternative destinations for international students, particularly India as it is also one of the emerging economic powers.“ A recent survey done by the council reveals that a fourth of non-US citizen business school candidates who considered US as a study destination are not planning to apply to any graduate business programmes.
While currently nine institutes have collaborated in the initiative, the council may cover more institutes in near future. “We have carefully selected the countries where we are planning to promote Indian management education based on the demographics and interests of students. We also have data on students' mobility from time to time,“ he added.