Blue-chip IIMs of Ahmedabad, Bangalore and Indore and other business schools closer home such as NMIMS and S P Jain will soon appear on the global map, thanks to the Graduate Management Admission Council (GMAC)'s `Study in India' initiative.
The council, which owns and conducts the prestigious Graduate Management Admission Test (GMAT) for admissions to 6,500 programmes globally , will promote Indian institutes in 27 countries, including Germany and France. International students will not only get a detailed preview of what to expect in terms of education, but also lifestyle, food and accommo dation in India.
With support from the ministry of human resources and development (HRD), the council plans to encourage international aspirants to take admission in institutions such as the three IIMs, NMIMS, SP Jain and Indian School of Business from Hyderabad.
According to a survey conducted by GMAC last year, merely 1% of total MBA aspirants each from the US, Western Europe and Middle East currently choose India for management education. “India is lower on students' preferred destinations now and a lot of work needs to be done,“ said Sangeet Chowfla, president and CEO of GMAC. Graduate Management Admission Council, which owns and conducts the prestigious Graduate Management Admission Test (GMAT) for admissions to 6,500 programmes globally , will promote Indian MBA institutes in 27 countries.
IIMs of Ahmedabad, Bangalore and Indore and business schools closer home such as NMIMS and SP Jain have collaborated with it for the purpose.
“Our surveys show that the political changes globally and talks against globalization which is kind of promoting a nationalist agenda have raised concerns in the minds of aspiring students. We, therefore, wanted to explore alternative destinations for international students, particularly India as it is also one of the emerging economic powers,“ said Sangeet Chowfla, president and CEO of GMAC.
A recent survey done by the council reveals that a fourth of non-US citizen business school candidates who considered US as a study destination are not planning to apply to any graduate business programmes.
While currently nine institutes have collaborated in the initiative, the council may cover more institutes in near fu ture. “We have carefully selected the countries where we are planning to promote Indian management education based on the demographics and interests of students (see box) .We also have data on students' mobility from time to time,“ he added.
Study in India, as the campaign is called, is expected to build and strengthen prefer ence for Indian B-schools in e relevant international marn kets. Aspirants from the selectd ed 27 countries will be able log on to the Study in India web . site-http:www.mba.comstudyi ' nindia -and get the option to e secure admission in any of the nine partner B-schools in In dia using their GMAT scores.o The first level of the study in Indian programme will in clude promoting the country and dealing with issues of visas, cost of study, and the second level will be B-school-specific with videos portraying life on Indian campuses, food and accommodation. From Mumbai, NMIMS and SP Jain Institute of Management and Research are on the list of Bschools which are collaborating with GMAC.