Graduates turn to hi-tech career counsellors

PUBLISH DATE 18th April 2017

Graduates turn to hi-tech career counsellors

Apurva Shelar is in the final term of her engineering course, but finds her career prospects a bit jaded.

With many engineering graduates and post-graduates not finding jobs easily any more, education technology (EdTech) apps seem to offer a solution. Apurva has signed up with at least three apps for free.They map the profiles of graduates and evaluate their situation in the job market.

Students don't have to go to counsellors or academic experts to decide their future as these apps help graduates explore and identify the right career profiles. They also offer customised recommendations for courses to become more employable. The apps allow graduates to identify their strengths and get them placed.

Apurva said, “The job market has changed and there se em to be few opportunities for engineers. So I took an online counselling test with my mother's help and I would like to pursue an MBA in human resource management.“

Parent Narendranath Pai said he was clueless about available study choices, career options and the opportunities those careers could provide in monetary and lifestyle terms.

“The online career coun selling portal we subscribed to provided a plethora of information enabling us to take appropriate decisions. The interaction with the career guidance specialist served as a second opinion for the student thereby reducing parental pressure and biases towards the task of identifying the right career,“ he said.

Lodestar, a career counselling portal, has more than 250 career choices in various fields including the new-age careers like UX designers and data scientists, among others. It provides a technology platform for users to make informed decisions.

Co-founder Subodh Jindal said, “We designed the online portal to help parents and students to decide the best career match through a technology enabled, scientific and well structured process. Subscribers are helped till the last detail including choice of colleges, streams, elective subjects and tutorials.“

Another portal called Mindler run by alumni from Harvard, Indian School of Business, Indian Institute of Technology , helps students in broadening the thought spectrum and exploring fresher opportunities.

Prateek Bhargava, founder and chief executive officer, Mindler, said, “The application involves a scientific evaluation of students' innate strengths and abilities in over 56 dimensions. The evaluation process maps the students for the best suited careers and generates a 40-page report.“