MBA Admissions 2019-20

MBA Admissions 2019-20

EXECUTIVE PROGRAMME IN DIGITAL MARKETING BY IIM

PUBLISH DATE 9th August 2017

IIM-Calcutta has announced an executive programme in digital and social media marketing strategy in association with Training.com - a multi-model learning platform by NIIT. The six-month program focuses in marketing management, customer value, marketing and the organisation, product and brand management, sales and distribution management, marketing communications, basics of digital and social media for effective digital commerce and advanced digital marketing strategies. The participant should be a graduate (10+2+3 or equivalent) or a postgraduate from recognised institute in any discipline with a minimum of 50% marks (aggregate), along with a work experience of at least 2 years. The programme is divided into three modules. The first module would be delivered online on training.com platform over 10 weeks. The next two modules will be conducted as face-to-face classes in the campus. The applicant selection will be based on past academic performance and work experience. Successful candidates will be given certification from IIM-Calcutta