BBA Logistics Retailing and E Commerce

BBA Logistics Retailing and E Commerce

Stream Management
Course Type Degree

  • Mode: Full time
  • Duration: 3 Years
  • Offered by: Indian Maritime University, Cochin IMU Cochin Campus ,IMU Chennai Campus 

The retail industry is ever-growing and the avenues of conducting business are also changing and developing. ModernRetail is an amalgamation of Brick and Mortar Store and Online & e-Commerce Trade. Globalization and Technology havebecome a part of everyday life and so it is with the Retail Industry.

Business Information, Data Analysis, Customer Relations, Product & Brand Management, Service Management, andStrategic Decisions have become more challengir, which supports Professional Operations and Business Development.

BBA Retail and e-Commerce Management has been designed to Skill the students in modern retailing. The coursecurriculum is structured with the inputs of experts from the industry to have a global perspective in Retail.

 

 

10+2/ equivalent (Minimum 60% of Aggregate marks in any stream and minimum of 50% marks in English subject in 10th/12th Examination.) Note1: Percentage of the Aggregate marks will be calculated by considering the marks and scored in English subject plus the marks scored in Major Subjects (excluding other languages). Note 2: In case of SC/ST candidates there will be a 5% relaxation in eligibility marks; however, it will not apply to English marks.